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And how it can help your business If you know Rachel likes to text, and Eli hates phone calls, it can help cement great relationships that will see you through multiple home purchases. I’ve talked about the importance of a great database here, but I can’t reinforce it enough. But beyond a great database, how else can you ensure you’re connecting with your clients? Luckily, I’ve got a few easy suggestions on ways to connect with your clients emotionally. And luckily, they’re j

5 tips to inspire confidence While your clients might not be mind readers (although, that would really help with an offer price…), chances are, they’ll feel rushed or uneasy with the process if you’re not organized. When things are busy, there are lots of details to remember, and if you’re feeling rushed, every worry and anxious thought gets passed on to your client, no matter how many ‘Most Likely to Win an Emmy’ awards you won in high school. I get it – real estate is stres

It might be time to get digging You do it for your dates, your daycare, and any home repair company – but when was the last time you searched your own name? You can bet that any savvy client is going to do an in-depth online search, so it’s important to beat them to the punch. But if nothing shows up, is that good, or bad? Here’s my key pieces of advice for having a secure, yet prominent online profile – and what to watch out for. Think you’re ahead of the game because nothin

Why you should brand your biggest asset: you You may think your award-winning smile is enough to win you clients – but consciously or not, your clients are drawn to your brand – not your dentist’s hard work. Brands aren’t just for big business – and they’re more important than ever when it comes to breaking out from the pack. In this post, I’ve shared five reasons why your personal brand is key, and how I can help you create a compelling one. It makes you stand out For better

Automation: not just for robots Find yourself stuck with what seems like endless small tasks for your clients? My friend, it’s time to automate those small jobs! The best way to do it? Spend the time (or have a professional do it for you), and set up a process that takes all those repetitive little tasks, and has them happen automatically. It’s like magic, but you know, real. There’s lots of little things we get sucked into every day, so I’ve outlined a few categories and exa

We’ve already talked about what your time is worth, and how to calculate what your task rate should be. But what about the things that seem like a waste of time, but end up being really important? What you do during your workday typically falls into three categories: Things that are a good use of your time; Things that aren’t; And things that you know aren’t a good use of your time, but you do them anyway (and maybe that’s okay) But how do you determine what’s a good use of

Time to bring in the pros You got into real estate because you were good at buying and selling homes – right? So why are you also trying to design a website, choose your business cards, and photoshop the company holiday card? Just like you tell your clients, it might be time to hire a professional. A marketing/design pro can take the strain off your branding decisions, and deliver materials way better than you can create in MS Paint – and in far less time. And – it doesn’t ha

Can you afford to hire yourself? Being self-employed, our income is never steady, and never a sure thing. We often find ourselves trying to do every task ourselves just to save a few dollars – but is that actually costing you more money? Consider what you could be doing instead of all those small tasks. Does all the time you’re spending filing documents or updating your website equal a sale? Was it worth it? In some cases no – but in some cases, maybe so. Whether it was your